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App developers face a choice when a user taps a URL to either launch a browser, or build their own in-app browser using WebViews. Both options present challenges — launching the browser is a heavy context switch that isn't customizable, while WebViews don't share state with the browser and add maintenance overhead. Chrome Custom Tabs give apps more control over their web experience, and make transitions between native and web content more seamless without having to resort to a WebView.
Last Release on Apr 15, 2019