The ServiceMix Bean component provides integration with beans (POJOs) with the JBI bus to make it easy to use POJOs to process JBI message exchanges. Like in an Message Driven Bean in J2EE a POJO will receive a message from the NMR and process it in any way it likes. Unlike in a JMS component where the coding is already done the Bean component gives the developer the freedom to create any type of message handling but it must be hand coded all the way.